The beauty of artificial lighting is that you can create looks that simply would not be possible using only the sun. One of the greatest technical challenges for a photographer is lighting a group portrait so that every individual is well lit but so the overall look is still sculpted and compelling rather than flat and two-dimensional. If you would like to really take your portrait lighting to the next level, check out this awesome video tutorial that will take you behind the scenes of a cinematic magazine cover photo shoot and show you how to do it yourself.